Northforge
Services

Six services, one creative system.

Each service is scoped to ship — with clear deliverables, an honest timeline, and the strategic thinking that earns its place in your creative roadmap.

01

Ad Creatives

Static and motion ad creatives engineered for paid social — built backwards from the angle, hook and headline, not from a moodboard.

Deliverables
  • Hero, benefit, problem/solution and offer creatives
  • 9:16, 1:1 and 4:5 formats per concept
  • Editable working files and platform-ready exports
  • Variant matrix with a testing read-out
Ideal Client

DTC and ecommerce brands spending $20k+/mo on Meta or TikTok and ready to scale paid creative.

Timeline

5 – 10 business days per sprint depending on volume.

Expected Outcome

A refreshed cold-traffic creative deck designed to lift CTR, lower CPA and extend creative shelf life.

Use Cases
  • Launching a new product line into paid social
  • Breaking through creative fatigue on a winning account
  • Re-aligning creative around a new brand positioning
Recent Examples
  • Maison Auré — wearer-led fragrance hero plus three variants
  • Forge Nutrition — label-macro opener for cold prospecting
02

Product Images

Editorial product photography and clean studio composites that elevate both the ad and the PDP — shot to perform, not just to sit in a brand library.

Deliverables
  • Studio product photography on-set or remote
  • Lifestyle and in-context scenes
  • PDP-ready retouching and colour grading
  • Square, vertical and full-bleed crops
Ideal Client

Brands with a strong product but outdated or inconsistent imagery across PDP and paid social.

Timeline

2 – 3 weeks including shot list, shoot and post-production.

Expected Outcome

A library of premium product imagery that earns the click and closes the sale.

Use Cases
  • PDP refresh for a hero product
  • Seasonal campaign imagery
  • Replacing low-fidelity supplier photography
Recent Examples
  • Everdew Skin — bathroom-marble bottle hero and annotated label crops
  • Ember Roasters — morning-window pour-over editorial set
03

Creative Strategy

Audience research, angle development and a clear creative thesis behind every asset we ship. Strategy isn't a deck — it's the brief that lets the creative actually convert.

Deliverables
  • Audience research and segmentation document
  • Competitor and category creative teardown
  • Angle and messaging matrix with reasoning
  • Creative brief signed off before production
Ideal Client

Brands whose creative looks polished but isn't converting, or who are scaling without a documented strategy.

Timeline

2 weeks from kickoff to signed brief.

Expected Outcome

A creative thesis your in-house team or any production partner can build against for the next quarter.

Use Cases
  • Repositioning a brand in a saturated category
  • Diagnosing a creative-fatigue or CAC plateau
  • Briefing a new in-house creative hire
Recent Examples
  • Forge Nutrition — formulation-transparency positioning thesis
  • Maison Auré — daily-ritual angle framework
04

Hooks & Headlines

Pattern-interrupt openers and conversion-grade headlines, written and tested against your current top performers — not against a tone-of-voice guide.

Deliverables
  • 10–30 hooks per sprint, sorted by intent and audience
  • Matched headline lock-ups for each top hook
  • Reasoning notes and expected reactions per line
  • PDP and lander headline variants
Ideal Client

Performance teams that have the visuals but keep losing the first 1.5 seconds in feed.

Timeline

5 business days from intake to delivery.

Expected Outcome

A copy library that gives every visual a fighting chance in cold traffic.

Use Cases
  • Refreshing copy on a fatigued winner
  • Testing new angles without re-shooting
  • Aligning ad copy with landing-page copy
Recent Examples
  • Everdew Skin — 'serum that replaced 4 products' family of hooks
  • Maison Auré — compliment-magnet hook with serif lock-up
05

Campaign Concepts

End-to-end campaign ideas scoped to scale across formats, placements and funnel stages — one concept, one story, twelve assets.

Deliverables
  • Concept document with angle, hook, headline and direction
  • Asset map across formats and funnel stages
  • Reference moodboard and copy doc
  • Production-ready brief for in-house or external teams
Ideal Client

Brands launching a seasonal moment, a hero product or a brand-level repositioning.

Timeline

2 – 3 weeks per concept.

Expected Outcome

A campaign that scales beyond a single asset — one idea executed across the funnel.

Use Cases
  • Q4 / Black Friday concept
  • Hero product launch
  • Brand refresh tied to a paid push
Recent Examples
  • Halcyon-style 'cafe morning' campaign for specialty coffee
  • Forge Nutrition 'back of the label' campaign across cold and retargeting
06

Video Creative Add-ons

UGC scripting and directing, talking-head packages and motion graphics layered onto any sprint — so you can move from static to motion without restarting the strategy.

Deliverables
  • Scripted UGC briefs and casting direction
  • Edited talking-head packages
  • Motion graphics, titles and platform-native lock-ups
  • Captions, sound design and platform-ready exports
Ideal Client

Brands ready to add motion-heavy creative without losing the strategic clarity of their static work.

Timeline

2 – 4 weeks depending on shoot and edit scope.

Expected Outcome

A motion creative library that compounds the angle you've already validated in static.

Use Cases
  • Adding UGC to a winning static angle
  • Founder-led talking-head packages
  • Motion variants for testing pacing and length
Recent Examples
  • Ember Roasters — ambient cafe-morning cut with sensory hook
  • Everdew Skin — bathroom-shelf UGC motion variants
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